Information of marketing-report Essay Example | Topics and Well Written Essays - 2750 words

Information of marketing-report - Essay Example The competitive environment scenario of the company would reveal various marketing strategies incorporated by Bonmarche. In this study importance of primary and secondary data collection measures would also be outlined. Primary data collection techniques are usually incorporated in order to determine customer feedback regarding product or service offerings. These primary sources are beneficial for marketing executives since it enables them to formulate appropriate marketing strategies. On the other hand, current market data can only be collected through this mechanism. Primary resources are explored by marketing executives so as to analyze current market trends and fluctuations. There are wide array of primary resources and each of them are suitable for a particular business scenario. This study would reflect upon which of the primary data collection measures is most appropriate for Bonmarche. It will even focus on secondary data collection techniques and its importance in real world companies. Bonmarche’s market evaluation shall be performed on basis of wide array of secondary resources. There would be supporting arguments included in the study for discussing primary research methods available for the firm. Marketing management can be considered as central component of the study. It shall even comprise of key requirements related to marketing executive’s role and application of appropriate data collection measures. Marketing executive is solely responsible for performing wide set of functions. They are the ones who direct company’s marketing of services or products. Marketing executives are well aware about product line of a firm, potential market, historical market, budgeting issues, media response and media costs. These key personnel have to deal with different marketing tools such as radio, magazines, television, promotional events, mail campaigns, etc. Advertising media can be stated as the key focus area for marketing executives.

Reservation Blues Essay Example | Topics and Well Written Essays - 1000 words

Reservation Blues - Essay Example The two sisters were with the band in their trip to New York City for a record deal and they probably used them to gain the attention of the music producers due to their beautiful looks, especially Checkers. It should also be noted that, Chess became the girlfriend of Thomas in the Reservation Blues and she later played a more active role in the group by playing as a lead singer. The two sisters were also good on the keyboard and they helped the group in playing this instrument. Chess tried to motivate Thomas on the growth of the band as she reminded Thomas of his real aim of forming the rock band, which was ultimately to become famous. Chess was more like a motivating factor as she tried all that was within her power to spur the band to success. The group was yearning for success and this was evident in one of Thomas’ statement when he said that he heard voices.   He said that he wants strangers to appreciate him and become popular, even amongst people that were not of the same race as him.   Thomas’ statement shows that, he Being the only female Indian members in the group, Chess and Checkers were used as instruments to attract men and make people appreciate their band the more and this was evident from this statement, â€Å"Both would attract men, I think. Sort of that exotic animalistic thing.† (Alexie 190). This shows the relevance of Chess and Checkers to the group as they were used to attract the attention of men to their group. An impact that is worthy of commendation that Chess and Checkers had in the Reservation Blues was that, they helped the rock band to deal with the stereotype problems they were faced with. Being an all-Indian group, the Coyote Springs faced the problems of being accepted by people due to their Native American race, it was Chess and Checkers that spoke against the stereotypes that affected the group. The sisters

Being educated is not about certificates Essay Example | Topics and Well Written Essays - 1250 words

Being educated is not about certificates - Essay Example He is against the traditional way of imparting education because it falls miserably short of what the "actual" aim of education should be. Kohn is of the firm view that being educated has no co-relation with having and/or acquiring certificates/degrees. He contends that the present cirriculum and the standardized system of testing in vogue today in the United States, should be abolished and a "progressive" system be put in its place. This is so because he wants the students to be no only well trained and literate in their chosen fields but also be well rounded personalities who on the one hand are intellectually sound and on the other hand are loving, caring and lovable individuals. The author has experience of people who have many certificates, but according to him they can in no way be considered educated because they lack the essential hands on experience to deal with many expected and unexpected situations/experiences that the real world affords them. They lack the qualities to face such situations because they (the students) have been brought up in a cloistered environment of the class room/school. To give an example, consider what would happen to a plant that has been grown in a controlled environment inside a laboratory, once the said plant/sapling, is exposed to the natural (uncontrolled) environment, it will wilt and die. 3. Both Kohn and the writer are in agreement that a great barrier in improving the standard of education in the United States is the out dated stance of the conservative politicians, the policy makers/ bureaucrats and the heads of big corporations who are in league that favors the traditional system because it serves their purposes. This traditional system provides an inexhaustible line of clone like individuals to the big corporations, who act according to their commands/orders without question and help run their mills and factories smoothly without

No Time to Think Essay Example for Free

No Time to Think Essay This week we were asked to analyse the following papers and a TED Talk presentation reflecting on how the accelerating pace of life and the distractions/noise in form of new means of communication are affecting our concentration and vanishing our â€Å"sanctuary† where we can dedicate time for thoughtful reflections. * â€Å"No time to think: Reflections on information technology and contemplative scholarship†, David M. Levy. (2007) * â€Å"Speed and the Unsettling of Knowledge in the Digital University†, Ray Land, (2011). TED Talk â€Å"5 ways to listen better†, Julian Treasure, (2011) Distractions serve anything but the knowledge It is true that today’s digitisation and networking tools speed up the pace of our communicative exchanges. In the other hand, these increasingly attractive tools are stealing our time and helping to distract us. These distractions serve anything but the knowledge because seriously limit our ability to focus and attention (and hence learning). Nowadays many people believe that reading an entire book is less attractive than commenting on their friends photos on Facebook or, open multiple tabs in a browser and quickly discover everything that is happening. It is precisely the possibility to access an incredible amount of information through the current digital technologies and encounter endless possibilities of knowledge that challenges our inability to build mental representations. Given the monumental supply of information obtained through the mass media, especially the Internet, the individual focuses his attention by very few moments in the data exposed on computer screens as they navigate through new links. However, the quality of these connections often contrasts with the amount of information, which are hardly assimilated because there is no time or effort to establish relations between concepts and thus, creating new meanings. As a result, individuals have habitual concentration difficulties, especially when connect with other people and at the same time read information in various news sites. It is not by chance the use of terms such as connect, Liked† and off to describe relationships between people. It is as if the email’s boxes or the tweets call us all the time so that messages must be read and answered immediately. The schools adopting the digital education model have already evidenced these concentration problems. The use of new technologies in the classroom econfigures everyday identities of their teachers and students and thus, their own teaching practice in the presence of the students’ limitless access to information through the Internet. I believe that the teachers, as the digital immigrants, and students, as the digital natives, are overwhelmed with the emancipatory potential of the Internet that in somehow they are experiencing a sense of loss as pointed out Ray Land: â₠¬Å"Paradoxically this may be experienced as a sense of loss as an earlier, more secure stance of familiar knowing has to be abandoned as new and unfamiliar knowledge is encountered†. The temporary downside of this digital turn is a viral pact of mediocrity, through which teachers and students pretend to teach and learn, to the extent that the contents of academic papers are copied and pasted in the text with less and less reasoning being developed. New teachers adapted to this modus operandi disregard ethical issues and do not refute the information that the student presents through consultation online. Improving concentration in the digital environment Considering the above scenario, I believe that we need to re-think our strategy to overcome distraction and increase our capacity to learn in digital environments. As David M. Levy mentioned: â€Å"It might well be possible to begin to explore different modes of thinking – routine and creative modes, as well as obsessive mind chatter – not only to develop more nuanced and refined understandings of these processes but to understand how to encourage or discourage them†. The starting point could be the understanding of the mechanisms of human attention, decode how it works and even how to develop it. I personally think that concentration is not innate to the human being, but a skill that can be taught throughout life and can always be improved. Recently I read an intriguing book called â€Å"The Mind and the Brain: Neuroplasticity and the Power of Mental Force† (Jeffrey M. Schwartz and Sharon Begley, 2003) about the brain plasticity, which is the neurons’ ability to redistribute according to need and training. The conclusions regarding the brains ability to rewire itself and the idea that meditation may be driving neuroplastic changes are quite inspiring in the book. For J. Schwartz and S. Begley, the best way to ensure attention is to choose challenging activities. If the task is so hard that we almost cannot do it, will certainly require more focus. However, it is not always clear that we like or feel challenged by everything that we need to do. Sometimes the work is simply annoying, but still needs to be done. In these cases, the trick is to turn it into a kind of game, focusing on one phase at a time. Overcome steps, one by one, can leave the whole process more attractive. Something like the â€Å"gamification† strategies, i. e. points and titles that some programs or applications give each task is accomplished. Being totally concentrated has to do with the state of â€Å"flow† discussed in the week 4 of the IDLE course. The psychologist Mihaly Csikszentmihalyi tried to understand the phenomenon by calculating the amount of information that our neural networks are capable of absorbing. He reached a number: only 110bps (bits per second). Listening to someone talking, for example, requires the processing of 40bps. That means, there are 70bps left in to use for distractions around. So we can scribble on paper or think in others to-dos while listening to the conversation. Using the 110bps in an activity would be the equivalent of what Csikszentmihalyi calls flow† that state of absolute concentration that makes us not even notice the time passing. Finally, the schools should debate more about the negative effects of distraction, the importance of the â€Å"white space† (or the sanctuary as we call at IDLE, the creation of physical spaces or times on the calendar for uninterrupted, unwired thinking and connection) and encourage students to apply basic practices to promote personal â€Å"white space†. These practices include: create a student routine, make lists with the priorities of the day, learn to organize time and to collect relevant study materials, learn to book time to solve everything else outside of the studies (a good way to fend off distractions is to take them out of our heads) and learn to absorb and to reflect on what has been collected.

The Atrocious Bombing of Dresden, Germany :: European Europe History

The Atrocious Bombing of Dresden, Germany On February 13-14, 1945 the British Royal Air Force gave the final clearance to commence what would later become known as one of the greatest atrocities that has ever been commited against a civilian population. That night the RAF launched 796 bombers and 9 Mosquitoes which carried 1,478 tons of explosives in addition to 1,182 tons of incendiary bombs (Dear 311) which turned the city of Dresden, Germany into a virtual inferno. This attack included another strike by the US Air Force the following morning. The attack on Dresden was never a legitimate act of war, and its result was the terroristic mass murder of over 135,000 people. Bombing civilian targets in enemy territory became an open issue on March 30, 1942 when the Prime Minister's science advisor, Professor F.A. Lindemann (who later was recognized as Lord Cherwell) delivered to Winston Churchill a report which contained a strong argument in favor of striking civilian targets. Cherwell's report contained the final rationalization for the program Bomber Command was undertaking, and it would henceforth be paper-clipped to the plans of the bomber offensive. (Hastings). In his report, Lindemann estimated that forty tons of explosives detonated in heavily populated areas would destroy the homes of 4,000-8,000 people. The report also stated that there was a population of 22 million people in fifty-eight of the major cities in Germany. Lindemann claimed that a nation of refugees could be the result of strategic air attacks. It is wildly believed among scholars that the information cont.ained in this report was the basis of the attack on Dresden. Lindemann's figures were correct, but his thinking was immoral and inhumane. The people to whom his statistics referred so objectively were innocent civilians, more than half of them women and children. The assault upon them was nothing more that out-right murder. Any benefit gained by destroying these civilians. lives, families, and homes was countered ten-fold by the moral reprehensibility of such a clearly criminal act. The city of Dresden was a historic center of Europe, and was known world wide for its splendid architecture. It was the capital of Saxony, and located along the banks of the Elbe river. Dresden had very little industrial activity, and it was a target only once before in a small raid by the US Air Force in October of 1944. It was a city that was also known for its production of fine China, and its glorious museums (Dear 311).

Middleware Essay

What is middleware? The term middleware is defined by one’s point of view. It is used to describe a broad array of tools and data that help applications use networked resources and services. Some tools, such as authentication and directories, are in all categorizations. Other services, such as coscheduling of networked resources, secure multicast, object brokering and messaging, are the major middleware interests of particular communities, such as scientific researchers and business systems vendors. One definition that reflects this breadth of meaning is â€Å"Middleware is the intersection of the stuff that network engineers don’t want to do with the stuff that applications developers don’t want to do. † Why is middleware important? Middleware has emerged as a critical second level of an enterprise IT infrastructure, sitting on top of the network level. The need for middleware stems from the increasing growth in the number of applications, in the customizations within those applications and the number of locations in our environments; these and other factors now require that a set of core data and services be moved from their multiple instances into a centralized institutional offering. This central provision of service eases application development, increases robustness, assists data management, and provides overall operating efficiencies. Okay, so it is important. Lots of things are these days. Why is it urgent? There are several drivers bringing middleware to campus; Advanced scientific computing environments such as PACI are placing requirements on campus researchers for middleware services such as authentication and directories. Library projects such as the UCOP/Columbia certificate project will be extending across a broader higher ed community . The Federal government is preparing requirements for digital signatures for student loan forms. New versions of software, such as Windows 2000, come with the tools to build ad hoc middleware components. What is urgent is that the campus builds a coherent infrastructure to respond to these drivers. What makes the higher ed and research communities distinctive in its need for middleware? Many companies and other communities of interest are rapidly understanding the importance of middleware to their missions and are proceeding with development. Higher education faces unique technical and policy issues in its deployment. Technical issues include the mobility of students, the diversity of equipment, and advanced application requirements. Policy issues include ownership of data, FERPA and other public records issues, and extended collaborative relationships. Together these considerations make the middleware deployment significantly harder within higher education. When middleware becomes part of the IT environment, how critical will a robust infrastructure be? The middleware components of the future IT environment will be every bit as critical as the underlying network infrastructure, requiring 7Ãâ€"24 service, high-performance, and appropriate redundancy. Directory services will be receive millions of hits per day; identifiers will have explicit control mechanisms; attribute services will be invoked by almost every application on campus; lawyers will place stringent operational constraints on security services. Is middleware a centralized or distributed issue on campus? It is both. Like network services on campus, there is a need for a consistent infrastructure across campus that is best provisioned centrally. At the same time, much of the contents of this infrastructure are best maintained by the individuals themselves and their departments. The trick is to create a centrally coordinated service that provides tools and authority for distributed management of the contents. Aren’t we going to get middleware from the commercial marketplace? It is certainly the case that most basic middleware products that higher education will deploy commercial products, from broad software companies such as Microsoft and Novell, and from specific product providers such as Netscape, HP, and ATT. However a number of distinctive characteristics of the higher ed community create design considerations that in turn cause complex implementations. In addition, the research part of the academic enterprise needs additional discipline-specific middleware that is likely not going to attract a commercial interest. Finally, the collaborative nature of higher education suggest interoperability issues that must be addressed within the community. What kind of investments will campuses need to make? Like networking, middleware will require considerable commitments of time and money. However, the types of costs are different. Networking has required large sums of capital (for fiber, routers, switches, etc. ) and considerable operating costs (for external access, maintenance, etc. ) Personnel costs have been relatively modest. For middleware, the hardware costs (servers, readers, etc. are likely to be relatively low. Software costs are unclear now, but there are clearly considerable expenses in building bridges to legacy systems and evolving middleware-enabled applications. Unlike networking, there is a second major cost component in middleware – process time. A campus must develop consensus and support for the need for middleware, clarify data ownership and management issues, specify relationships among individuals, groups and information technology objects, establish legal agreements and change the way that information is managed on the campus. How does the Internet2 Middleware Initiative intend to address these needs? Efforts will focus on advancing the level of middleware within higher education through a set of related activities, including fostering technical standards, aggregating and disseminating technical design and implementation strategies, fostering opportunities for vendors and Internet2 members to shape and deploy products, and integrating efforts with particular scientific and research communities. What should campuses be doing now? It is not to early for campuses to begin the processes that address the â€Å"policy-side† of the challenge, building awareness about the need for middleware, identifying key constituencies that will be involved in the process, and taking basic inventories of the data and management relationships on campus. At the same time, experimentation in the core technologies, most notably in directory services, should be undertaken.

Legal Implications of Being a Nutritional Consultant

Introduction Nutrition is among the present society’s number one needs. Aside from the fact that the nutritional knowledge of the people living within the society right now is indeed deteriorating, the role of nutritional consultants in assisting the society get a say with what they need from the governmental provisions especially concerning ample distribution of food is an essential factor contributing to the progress of the present human society. Certainly, from this, it could be noted that through ample application of the rules and regulations behind the job of a nutritionist, the global problem in nutrition application may as well be reduced or at best, it may even have a chance of being completely abolished. What is it that makes the people in this particular career seemingly important and mostly appreciated by the society? What is the nature of this career that particularly makes it one of the most important jobs given stress within the human society? These particular questions shall be discussed within the context of this paper. The Nature of the Job Nutritionists or Nutrition consultants are involved in creating possibilities in assisting the people within the human society in becoming nutritionally aware of their needs. Health is wealth. This is the usual saying that supports the major responsibilities that are vested upon the shoulders of professional nutritionists. Among the many people within the human society, only 43% actually get the correct amount of daily nutrition that is needed by the body to be able to sustain itself for bodily repairs and personal care procedures that the human body itself could take care of. There are different reasons behind the factual reports regarding nutritional issues that are submitted for public knowledge purposes. One reason could be the fact that the poverty line, especially among developing countries hinders the human population from actually being able to acquire the right nutrition that they ought to receive. This issue particularly spurs out from the fact that because of the population-boom that is globally experienced at present, scarcity of resources increase thus making it impossible for the governments to equally provide nutritional measures to both the ones who could afford buying the scarce resources and the ones who could not even afford to buy a single meal for a day. The role of nutrition consultants in the situation narrated above is certainly described with high regard to their responsibility of helping in the education of the society regarding their nutritional and dietary needs as well as their role in helping in researching the best possible ways to equally distribute the food resources of the present human society among all the population around the world. To add up to the said description of the job of nutrition consultants, Phoenix University, an online-based educational institution describes the career of nutrition consultants as: â€Å"Dietitians and nutritionists are health professionals who study and apply the principles of nutrition and food management. There are several kinds of dietitians and nutritionists. The largest group is made up of administrative dietitians. Administrative dietitians manage food services in hospitals, schools, nursing homes, restaurants, industrial plants, military bases, and other institutions. They plan and direct the purchase and preparation of food, as well as supervise other food service workers. Administrative dietitians ensure that the meals served are nutritious, appetizing, and within the institution's budget. †¦ Nutritionists study the use of food in the human body. They are not usually involved in feeding people. They deal instead with the broad principles of nutrition. They may teach others about scientific discoveries in the field of nutrition. These discoveries can then be applied to the planning of diets and menus. For example, a nutritionist might develop a course to teach poor families how to eat well on a small budget. Nutritionists are employed in the food industry, schools, hospitals, agriculture, and public health agencies.† As the role of the nutrition consultants had been carefully outlined, it is then necessary to consider the fact that the law, also usually bound the activities that the nutrition consultants engage with. From the clear understanding of the job performed by nutrionists, it should occur to readers that the laws concerning the legality of this particular career is related with the pharmaceutical measures of consideration when giving out samples of food supplements to people who are lacking certain types of nutrients within their body’s system. The law with regards this issue is aimed in protecting the patient’s health. It should occur to the nutrition consultants that recommending food supplement products such as synthetic vitamins and/or herbal medicines should be made within the basis of being of great help to the patient or the person who is being assisted. With regards considering this particular issue, it should be remembered that whatever it is that happens recommendation of the medicines should be measured with the actual nutritional requirements for the person being dealt with and not simply gaining profit from the producers of a certain nutritional supplement. This particular responsibility of nutrition consultants is highly given close attention especially within the areas of territory of several developed cities such as New York. This is particularly because of the fact that producers of fake nutritional supplements could be found everywhere else making it harder to identify what is really the true food supplement. Not being able to address this issue would surely cause problems with the health situation of the patient as well as with the reputation of the consultant in the said particular branch of medical profession. Reference: The Nutritional and Dietary Supplement Law.(2006). Nutritional supplements, dietary ingredients, functional foods and drinks, nutraceuticals and the law. http://nutrisuplaw.com/?page_id=68. (May 18, 2007). Phoenix University. (2007). Dietitian and Nutritionist Job Description, Career as a Dietitian and Nutritionist, Salary, Employment – Definition and Nature of the Work, Education and Training Requirements, Getting the Job. http://careers.stateuniversity.com/pages/342/Dietitian-Nutritionist.html. (May 18, 2007). ;