Information of marketing-report Essay Example | Topics and Well Written Essays - 2750 words

Information of marketing-report - Essay Example The competitive environment scenario of the company would reveal various marketing strategies incorporated by Bonmarche. In this study importance of primary and secondary data collection measures would also be outlined. Primary data collection techniques are usually incorporated in order to determine customer feedback regarding product or service offerings. These primary sources are beneficial for marketing executives since it enables them to formulate appropriate marketing strategies. On the other hand, current market data can only be collected through this mechanism. Primary resources are explored by marketing executives so as to analyze current market trends and fluctuations. There are wide array of primary resources and each of them are suitable for a particular business scenario. This study would reflect upon which of the primary data collection measures is most appropriate for Bonmarche. It will even focus on secondary data collection techniques and its importance in real world companies. Bonmarche’s market evaluation shall be performed on basis of wide array of secondary resources. There would be supporting arguments included in the study for discussing primary research methods available for the firm. Marketing management can be considered as central component of the study. It shall even comprise of key requirements related to marketing executive’s role and application of appropriate data collection measures. Marketing executive is solely responsible for performing wide set of functions. They are the ones who direct company’s marketing of services or products. Marketing executives are well aware about product line of a firm, potential market, historical market, budgeting issues, media response and media costs. These key personnel have to deal with different marketing tools such as radio, magazines, television, promotional events, mail campaigns, etc. Advertising media can be stated as the key focus area for marketing executives.

Reservation Blues Essay Example | Topics and Well Written Essays - 1000 words

Reservation Blues - Essay Example The two sisters were with the band in their trip to New York City for a record deal and they probably used them to gain the attention of the music producers due to their beautiful looks, especially Checkers. It should also be noted that, Chess became the girlfriend of Thomas in the Reservation Blues and she later played a more active role in the group by playing as a lead singer. The two sisters were also good on the keyboard and they helped the group in playing this instrument. Chess tried to motivate Thomas on the growth of the band as she reminded Thomas of his real aim of forming the rock band, which was ultimately to become famous. Chess was more like a motivating factor as she tried all that was within her power to spur the band to success. The group was yearning for success and this was evident in one of Thomas’ statement when he said that he heard voices.   He said that he wants strangers to appreciate him and become popular, even amongst people that were not of the same race as him.   Thomas’ statement shows that, he Being the only female Indian members in the group, Chess and Checkers were used as instruments to attract men and make people appreciate their band the more and this was evident from this statement, â€Å"Both would attract men, I think. Sort of that exotic animalistic thing.† (Alexie 190). This shows the relevance of Chess and Checkers to the group as they were used to attract the attention of men to their group. An impact that is worthy of commendation that Chess and Checkers had in the Reservation Blues was that, they helped the rock band to deal with the stereotype problems they were faced with. Being an all-Indian group, the Coyote Springs faced the problems of being accepted by people due to their Native American race, it was Chess and Checkers that spoke against the stereotypes that affected the group. The sisters